Summary
You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI), a tool that enables you to assess your customers' mobile intensity, expectations, and behaviors. You can use this tool to determine how urgent it is to provide your customers with mobile applications, what their expectations are, and which features to include. These judgments are crucial, because companies that fail to live up to their customers' mobile expectations will find mobile entrepreneurs stepping in and stealing their mobile moments.
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