Summary
EDW is not dead; it's evolving! Enterprise data warehouses have come a long way in delivering value by predicting trends, minimizing churn, and identifying new business opportunities. However, in the era of big data, traditional EDW is failing to meet new business requirements, such as support for real-time and ad hoc customer analytics, new sources of data, and self-service capabilities. Enterprise architects should read this report to learn how the new big data warehouse addresses these gaps by delivering timely and actionable insights to gain competitive edge and enable innovation and growth.
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