You can use object storage to create scalable and durable data archives; provide cost-effective storage for data analytics, AI, and medical research needs; and support modern cloud-native workloads. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Technology leaders should use this report to understand the value they can expect from an object storage vendor, learn how vendors differ, and investigate options based on size and market focus.