Report

The Omnichannel Maturity Assessment

Assessment: The Omnichannel Commerce Playbook

December 2nd, 2021
With contributors:
Fiona Swerdlow, Taylor Hansen

Summary

Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other evolving market conditions. Organizations need to assess their omnichannel maturity to understand their current versus desired state. This report reveals why customers are demanding more, why capabilities must evolve, and how to target areas for improvement. This assessment will help e-commerce professionals explain where their company stands vis-à-vis the competition so the executive team can guide (and fund) the strategic plan to the next level.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.