Maturity Assessment

The Operations Assessment For Customer Obsession

See How Far Your Enterprise Has Pulled The Six Levers Of Operations

January 12th, 2022
Rick Parrish, Vice President, Research Director
Rick Parrish Vice President, Research Director
With contributors:
Keith Johnston , Shar VanBoskirk , Angelina Gennis , Katy Tynan , David Brodeur-Johnson , Fiona Mark , Maxie Schmidt , Shynise McElveen , Rachel Birrell

Summary

Forrester’s Operations Assessment For Customer Obsession helps you understand how well your organization puts customers at the center of its daily operations. The assessment takes about 10 minutes and includes 30 questions. After you complete the assessment, you’ll see your firm’s overall maturity level as well as its maturity for each of the six operational levers of customer obsession. Match your maturity level to the advice in this report to boost your company’s ability to bring its strategy for customer obsession to life in its everyday work.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.