Data Overview Report

The Opportunity For Sustainable Investment Products In Germany

Investment Firms Can Expand The Market By Focusing On Sustainable Products’ Performance

September 9th, 2022
With contributors:
David Hoffman , Oliwia Berdak , Ryan Skinner , Cheryl Hart , Shyam Tiwari , Danny Yen , Nicola Shorten , Sam Bartlett

Many German investors think about the environmental and social impacts of their investing. But who are these investors? Are their ranks growing? Forrester’s Financial Services Benchmark Recontact Survey, 2022, shows that about one in three German online adults who have investment products own sustainable investment products. They’re younger and wealthier than the average German investor. But the bigger opportunity is the traditional German investor who would consider sustainable products if given more information about their performance and cost. The report examines both groups and provides insights and advice to investment firms looking to capitalize on the opportunity.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.