The Pandemic Crimps Spend On Marketing Performance

But Marketing Measurement Will Resume Growth In 2021
November 18th, 2021
With Contributors:
Lexie Lawhon
and Christine Turley


Marketers should read this report to understand the increased efficiency and effectiveness that these powerful tools bring to marketing budgets.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.