Trends Report

The Pandemic Recession Demands A Digital Response

To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

June 25th, 2020
With contributors:
Pascal Matzke , Frederic Giron , Allen Bonde , Nigel Fenwick , Emma Huff , Madison Bakalar


Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. Until uncertainty and volatility became the new normal. Every company must respond by focusing on its core and smartly outsourcing and orchestrating the resources and innovation of cloud and service partners. With this transformation approach, CIOs can help their company scale its ability to adapt and grow into the post-pandemic era.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.