Summary
You can use partner relationship management software to improve operational efficiency, increase partner engagement, and grow partner performance for B2B organizations that integrate partner ecosystems into their business strategies. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Partner ecosystem leaders should use this report to understand the value they can expect from a partner relationship management vendor, learn how vendors differ, and investigate options based on size and market focus.
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