You can use a partner relationship management (PRM) platform to optimize partner impact, improve operational efficiency, and engage and retain partners. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Partner sales and marketing leaders should use this report to understand the value they can expect from a partner relationship management vendor, learn how vendors differ, and investigate options based on size and market focus.