You can use pricing optimization solutions to maximize growth through intelligent pricing, manage demand and supply pressures, and provide personalized pricing to customers. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Product and pricing managers should use this report to understand the value they can expect from a pricing optimization solution vendor, learn how vendors differ, and investigate options based on size and market focus.