You can use a product information management (PIM) system to decrease time to market for new products, acquire and grow customers/accounts, and increase customer lifetime value by reducing the cost of goods sold (COGS) and increasing long-tail profitability. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Technology leaders should use this report to understand the value they can expect from a PIM vendor, learn how vendors differ, and investigate options based on size and market focus.