Best Practice Report

The Pulse: Attracting Sales Talent

September 10th, 2018


Hiring proven sales professionals is difficult in a strong economy in which few are actively seeking new positions. Sales enablement has the opportunity to assist HR in more effectively positioning and marketing individual sales contributor roles. New SiriusDecisions research clarifies what company, product and technology attributes the best sales reps are looking for.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.