The Pulse: Defining High-Performing Content Engines

July 9th, 2019

Summary

SiriusDecisions research indicates a strong correlation between high content usage and adherence to six best practices across the content ecosystem. By following these best practices, content leaders can become high performers and likely improve content usage in the process. Only 18% of respondents in the 2018 State of B2B Content Study said they had used 76% or more of their assets externally or internally in the last two years.

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