Data Overview Report

The Pulse: Sales And Marketing Leadership Dashboards

August 11th, 2020
With contributor:

Although customer obsession is a key to business growth, the dashboards used by B2B sales and marketing leaders typically fail to reflect value created for customers. The 2020 Metrics Study examined the metrics used on executive sales and marketing leadership dashboards. High-growth B2B organizations use an average of 22% more metrics that describe value for buyers and customers than low-growth businesses use.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.