The Pulse: Tactic Attribution in B2B Marketing

January 1st, 2018

Summary

SiriusDecisions asked B2B marketing leaders about their use of tactic attribution in addressing business challenges. Although the marketplace has a positive opinion of tactic attribution, fewer than one-third of B2B organizations currently use it. Implementing tactic attribution is often more challenging than expected, and lack of sales alignment compromises its usefulness.

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