Summary
Forresters’ recent content survey uncovered several issues that cause inefficiency in B2B content workflows. An overabundance of underused product-centric content typically results from the lack of a cross-functional, audience-centric approach to content creation. The biggest opportunity for improving content quality is to develop and leverage buyer insights to increase content relevance.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).