Best Practice Report

The Pulse: The State Of B2B Customer Advocacy And Reference Programs

January 1st, 2018

Summary

With so many B2B companies looking to encourage customer advocates to share positive reviews and favorable brand perception, it’s no wonder that advocacy is increasingly popular as a marketing discipline. In this report, we review findings from our 2015 B2B Customer Advocacy and Engagement Survey, including insights into how companies are positioning, resourcing, and measuring advocacy programs — and we compare these findings to the results from our 2013 study.

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