Summary
With so many B2B companies looking to encourage customer advocates to share positive reviews and favorable brand perception, it’s no wonder that advocacy is increasingly popular as a marketing discipline. In this report, we review findings from our 2015 B2B Customer Advocacy and Engagement Survey, including insights into how companies are positioning, resourcing, and measuring advocacy programs — and we compare these findings to the results from our 2013 study.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).