Best Practice Report

The Pulse: The State of Channel Partner Incentives 2016

January 1st, 2018

Summary

A recent Forrester survey asked B2B channel marketing and sales professionals how they use channel partner incentives. Only 14 percent of respondents stated that channel incentives met their goals. Suppliers must periodically reassess the incentives they offer and whether they are having the intended effects on partner behavior and results.

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