Landscape Report

The Real-Time Revenue Execution Platforms Landscape, Q1 2024

Forrester’s Overview Of 17 Vendors

January 12th, 2024
Seth Marrs, Principal Analyst
Seth Marrs Principal Analyst
With contributors:
Cristina De Martini , Christina McAllister , Lok Sze Sung , Ellen Lind

Summary

You can use real-time revenue execution platforms to connect marketing campaigns to sales, ensure a connection to the right seller, and ensure the best seller engagement now and in the future. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Revenue leaders should use this report to understand the value they can expect from a real-time revenue execution platform vendor, learn how vendors differ, and investigate options based on size and market focus.

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