The Reinvention Of Product Development Services

A series of major business, technological, and supplier changes is driving a fundamental transformation in the market for product development services. As our research unveils, wholesale buyers will gradually move from a tactical rudimentary staff augmentation model to a more mature and collaborative fully outsourced approach, which Forrester defines as product development services 2.0 (PDS 2.0). This report describes how the market will go through this paradigm shift in the next few years and the necessary steps vendor strategists will need to make to take advantage of this transformation. In particular, we describe the wholesale changes required to the providers' business and go-to-market strategies as well as the necessary investments in solution accelerators and vertical/domain expertise.