Landscape Report

The Revenue Enablement Platforms Landscape, Q2 2024

Forrester’s Overview Of 13 Vendors

April 5th, 2024
Eric Zines, Principal Analyst
Eric Zines Principal Analyst
With contributors:
Peter Ostrow , Kathleen Pierce , Mike Pregler , Lok Sze Sung , Kate Pierpont

Summary

You can use revenue enablement platforms to equip B2B sellers to maximize every buyer/seller interaction; deliver, evaluate, and certify seller competencies; and provide tools to measure the impact of enablement programs. But to realize these benefits, you will first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Revenue enablement leaders should use this report to understand the value they can expect from a revenue enablement automation vendor, learn how vendors differ, and investigate options based on size and market focus.

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