Summary
Mobile is a leading driver of customer experience (CX) innovation, but a bad mobile experience can turn away customers for good. That's why CX professionals should embrace tools and services available for testing the quality of their mobile user experiences. These solutions can help uncover usability problems, collect quantitative metrics of performance, and better understand customers' motivations and perceptions. Moreover, they are faster, less costly, and more realistic than traditional usability lab testing. This report compares the capabilities of various usability testing tools available for mobile and helps customer experience professionals determine their requirements for choosing the right tool.
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