Summary
As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation and find ways to reuse existing content. Without both elements, the lack of content will starve your personalization engine of necessary fuel. New technology paves the way for the rise of content intelligence. In this report, we'll explore the dynamics and technologies colliding in 2017 that demand attention as AD&D leaders pursue the digital experience mandate.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).