Trends Report

The Rise Of Content Intelligence

Next-Generation Technologies Combine To Infuse Content With Value

May 15th, 2017
MG
Mark Grannan
With contributors:
Martin Gill , Ted Schadler , Brendan Witcher , Cheryl McKinnon , Ryan Skinner , Nick Barber , Allison Cazalet , Peter Harrison

Summary

As customer expectations fuel personalization efforts, application development and delivery (AD&D) leaders must help content practitioners create more content to suit every context and permutation and find ways to reuse existing content. Without both elements, the lack of content will starve your personalization engine of necessary fuel. New technology paves the way for the rise of content intelligence. In this report, we'll explore the dynamics and technologies colliding in 2017 that demand attention as AD&D leaders pursue the digital experience mandate.

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