Vision Report

The Rise Of Digital Product Management

Managed Internal And Commercial Digital Offerings Will Drive New Growth

June 8th, 2022
Sam Somashekar, null
Sam Somashekar
With contributors:
Lisa Singer , David Morrison , Drew Zalucky


As technology evolves and user needs change, organizations are increasingly delivering value to customers through digital offerings. Users’ expectations on digital offerings to help with top-line and bottom-line growth are also rising, thus pushing the need to manage digital offerings with product management responsibilities. The role of digital product management is critical to the success of digital offerings and improving customer- and stakeholder-centricity. In this report, we look at the driving force behind the explosion of digital offerings, the increased demand on organizations to change how they manage these offerings, and the future of digital product management.

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