Best Practice Tool

The ROI Of Design Thinking: Part 2, How To Calculate

Find Your Organization’s ROI Using Forrester’s Total Economic Impact Methodology

July 15th, 2020
With contributors:
Brian Mukasa , Harley Manning , Shayna Neuburg


In part 1 of this two-part series on the ROI of design thinking, Forrester found that three-quarters of projects can return double their investment (or more) in design thinking — with a median per-project ROI of 229%. What’s more, mature design thinking practices can realize an average ROI of 85%. This second report provides customer experience (CX) professionals and design thinking practitioners with a detailed tutorial (including an Excel-based interactive calculator) on how to estimate the ROI of design thinking at their own organizations.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.