Summary
Digital business transformation isn't cheap. Firms are investing millions of dollars to transform their customer experiences and business operations to win, serve, and retain their increasingly digital customers. Many firms on the digital business journey report very positive results. This report outlines some of the tips, techniques, and frameworks that digital business professionals can use to help justify digital business investment; it also shares real-world examples of the results that firms are seeing. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in new data and examples.
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