Best Practice Report

The Role of Public Relations in Demand Creation

January 1st, 2018


Best-in-class organizations integrate theme-based campaigns with program components that align public relations (PR) and demand creation. As PR becomes increasingly digital, it plays a significant role in inbound demand creation; as such, it must be included in the demand planning process. While PR can boost search engine hits, organizations must take a selective approach to press releases to ensure important news isn't tuned out.

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