The Role of Public Relations in Demand Creation

January 1st, 2018

Summary

Best-in-class organizations integrate theme-based campaigns with program components that align public relations (PR) and demand creation. As PR becomes increasingly digital, it plays a significant role in inbound demand creation; as such, it must be included in the demand planning process. While PR can boost search engine hits, organizations must take a selective approach to press releases to ensure important news isn't tuned out.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.