Summary
Account-based marketing (ABM) features a collaborative approach to managing accounts. The sales rep plays a critical role in ABM as the owner of selected accounts. Organizations can more effectively align supporting resources if they understand the specific contributions of the sales rep in ABM.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).