The Search Marketing Vendor Landscape

Search marketing vendors provide the technology and services needed to manage increasingly complex paid search media buys and search engine optimization efforts. In January 2009, we published a detailed evaluation of seven US search marketing agencies — but buyers have dozens of other choices. This report provides data on search marketer expectations for the recession, basic information on 31 vendors — including standalone technologies, full-service agencies, and specialist search providers — as well as a set of key probes to help buyers narrow their vendor shortlists.