Trends Report

The Secret To Email Delivery

Hint: There Is No Secret, Really — Delivery Hinges On Best Practices

July 7th, 2008
With contributors:
Shar VanBoskirk , Emily Bowen , Josh Bernoff


Ensuring that email messages make it to the inbox continues to be a critical challenge for email marketers, particularly as spam volumes increase and Internet service providers (ISPs) change their guidelines for which messages get delivered. Marketers who follow email marketing best practices have a better chance of getting their messages to the right place, especially if they also embrace basic deliverability tools, analyze the return on investment (ROI) of their delivery efforts, and take a hands-on approach to deliverability management. Forrester also expects that email delivery will become less troubling as reputation management improves.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.