The Six Secrets of Marketing Onboarding Success

January 1st, 2018

Summary

Onboarding new hires in marketing is important and complex due to the degree of professional diversity, distinct role specializations and varying experience levels. Onboarding programs are the beginning of the marketing enablement effort — not the end. Best-in-class onboarding programs leverage foundational learning concepts, competency maps, visual content, organizational context, appropriate goals and sufficient time to ensure success.

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