Trend Report

The Smart Home Finally Blossoms

Connected Home Activities Will Challenge CIOs To Support Smart Products That Deepen Customer Engagement

Frank Gillett
 and  five contributors
Jul 27, 2015

Summary

After decades of poorly executed home automation systems and gadgets, startups are taking advantage of mobile tech advances to deliver slick smart home devices that support a wide range of activities in the home. These products will shake up large established markets and customer relationships in home insurance, food and grocery, healthcare, energy, and water utilities. This report outlines how the smart home will emerge, what the 13 core activities of the smart home are, and how the battle between web giants, startups, and incumbents will play out for control of the customer relationship. We outline five actions that CIOs need to take to prepare for the long-awaited arrival of the smart home.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).