Trends Report

The Social Programs Every B2C Marketer Should Study

June 17th, 2015
Erna Alfred Liousas
With contributors:
Mary Pilecki , Nate Elliott , Mike Carpenter


The Forrester Groundswell Awards inspire marketers worldwide with examples of the best of social marketing. During our Marketing Leaders Forum in New York City this April, we announced winning programs that weren't just creative and engaging, they also delivered significant business value. In addition to sharing our 2015 winners, this report provides tips for B2C marketers to incorporate within their marketing strategies. B2B winners are discussed in the report "What You Can Learn From B2B Forrester Groundswell Winners."

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