Summary
You can use social suites to create a unified data standard for cross-channel measurement, adhere to governance and compliance standards across social media channels, and gain operational efficiencies while improving social media performance. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Social media marketing leaders should use this report to understand the value they can expect from a social suite vendor, learn how vendors differ, and investigate options based on size and market focus.
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