Trends Report

The Social Technographics® Profile Of European Online Buyers

How To Use Social Media To Reach Buyers — And Nonbuyers

July 9th, 2008
With contributors:
Shar VanBoskirk , Victoria Bracewell Lewis , Alice Bresciani

Summary

European online consumers who have bought online engage in social media more than average: Approximately half are Spectators who consume content such as blogs and reviews, and more than one-fifth are Critics, the type of consumers who post their own ratings and reviews of products. Interactive marketers can build brand awareness and increase sales by listening to what these users are saying online and by energizing them to spread word of mouth about brands and products.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.