Summary
Today's parents are a little behind the curve in Social Computing adoption. That said, moms are keen Joiners and dads are absorbed Spectators. Brands looking to connect to parents should begin to plan their social media strategy. Why? Parents are an interesting target to hone marketing's approach to communities since parenting is so high touch and such a high-interest subject. And the best is yet to come. The upcoming generation of parents — today's 16- to 24-year-olds — is indisputably active in Social Computing.
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