Summary
In Forrester’s C-Suite Alignment Survey, 2025, we asked C-level B2B go-to-market executives about the state of alignment within their organization. This report summarizes the attitudes, perceptions, and behaviors these executives shared regarding strategic, operational, and relational alignment in their business. B2B go-to-market leaders should use these findings to support an intensified focus on improving alignment in their organization as they sharpen the approaches necessary to secure it.
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