Data Overview Report

The State Of Consumer Data Privacy In Asia Pacific

August 2nd, 2021
With contributors:
Frederic Giron , Fatemeh Khatibloo , Yapei Zhang , Sukriti Dangi , Bill Nagel

Marketers in Asia Pacific (APAC) increasingly embrace privacy, but consumer data privacy practices are still immature. Most APAC marketers are not ready for a cookieless future and aren’t sure if their agency and media partners can help them navigate these new challenges. This report details how marketers in APAC can pivot to a privacy-first approach and invest in zero- and first-party data and communicate with consumers about value exchange.

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