Report

The State Of Consumer Data Privacy In Asia Pacific

August 2nd, 2021
With contributors:
Frederic Giron, Fatemeh Khatibloo, Yapei Zhang, Sukriti Dangi, Bill Nagel

Marketers in Asia Pacific (APAC) increasingly embrace privacy, but consumer data privacy practices are still immature. Most APAC marketers are not ready for a cookieless future and aren’t sure if their agency and media partners can help them navigate these new challenges. This report details how marketers in APAC can pivot to a privacy-first approach and invest in zero- and first-party data and communicate with consumers about value exchange.

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