Trends Report

The State Of Consumers And Technology, 2020

Increasingly Intimate Technologies Spark The Next Mind Shift

February 2nd, 2021
Anjali Lai, null
Anjali Lai
With contributors:
Keith Johnston , Reineke Reitsma , Lexie Lawhon , Rachel Birrell


Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on technology, and how will this condition consumers’ responses to digital experiences? In this report, we use decades of consumer data to make sense of current device adoption behavior and emotion and trace how consumers’ perceptions of technology are evolving in the US, UK, and France.

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