Data Overview Report

The State Of Consumers And Technology: Benchmark 2009, Canada

A Life Stage Analysis Of The Canadian Benchmark Survey

December 23rd, 2009
With contributors:
Reineke Reitsma , Laura Wiramihardja

Summary

This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and service adoption, and it provides an overview of Canadian consumers’ demographics, behaviors, and technology attitudes by life stage. The data shows that adults younger than 40 now devote more time to new media than to traditional media, that households with multiple PCs outnumber those with a single PC, and that more than one-third of those who access the Net on a mobile phone do so on a BlackBerry.

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