Data Overview Report

The State Of Consumers And Technology: Benchmark 2013, China

China Consumer Technographics®

August 4th, 2014
Reineke Reitsma
With contributors:
Andrea Mitchell , Ryan Morrill


This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a country in transformation, and online access from PCs, smartphones, and tablets continues to climb. Although the younger generations take the lead on technology adoption and usage, older consumers are also adopting these devices. This report is a graphical analysis of Forrester's Asia Pacific Technographics Online Benchmark Survey, 2013, and includes forecast data on smartphone and tablet users. This report helps organizations understand the technology readiness of their target audience and how they can best engage with them.

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