Data Overview Report

The State Of Consumers And Technology: Benchmark 2015, Canada

North American Consumer Technographics®

January 25th, 2016
GF
Gina Fleming
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Emily Atkinson , Rachel Birrell

Summary

This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. Canadian consumers become more connected each year; it's no longer just young adults who rely on their devices. The average Canadian online adult uses over four connected devices — one more than in 2014. Marketers, product developers, and strategists can use this report to build their knowledge of Canadian consumers' technology usage and thus increase their customer obsession.

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