Data Overview Report

The State Of Consumers And Technology: Benchmark 2016, US

North American Consumer Technographics®

August 24th, 2016
GF
Gina Fleming
With contributors:
Reineke Reitsma , Theresa Pappafotopoulos , Xiaotong Duan , Rachel Birrell

Summary

This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data. US consumers are constantly connected; their reliance on and comfort with technology keeps increasing; and they expect companies to deliver meaningful experiences through technology. Marketers and strategists can use this report to understand US consumers' technology behaviors and expectations and thus design better products, services, and experiences.

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