The pandemic-fueled focus on digital customer experiences and digital presence across channels has put product information management (PIM) in the spotlight. While PIM as a function and software category is not new, a broader set of users, use cases, and innovation within PIM solutions has elevated its role in the enterprise — and your future fit tech strategy. This report highlights how PIM supports top growth priorities, what’s new in the PIM landscape, and what to look for in a future fit PIM solution.