Trends Report

The State Of Customer Data Platforms In Asia Pacific

October 17th, 2022
With contributors:
Frederic Giron , Joe Stanhope , Janis Teo , Bill Nagel


Marketers in Asia Pacific (APAC) face a rising imperative to leverage first-party data. As a result, they are investing in tools like customer data platforms (CDPs) to better make use of such data and deliver improved marketing and business outcomes. This report outlines the state of CDPs in APAC by type, geography, and industry and identifies the region’s five main use cases for CDPs. B2C marketing pros can use these insights as they plan their first-party data strategy and prepare their CDP investments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.