Summary
Marketers in Asia Pacific (APAC) face a rising imperative to leverage first-party data. As a result, they are investing in tools like customer data platforms (CDPs) to better make use of such data and deliver improved marketing and business outcomes. This report outlines the state of CDPs in APAC by type, geography, and industry and identifies the region’s five main use cases for CDPs. B2C marketing pros can use these insights as they plan their first-party data strategy and prepare their CDP investments.
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