Summary
European firms are increasingly customer obsessed. Compared to previous years, our 2023 data shows that European firms have caught up with global peers. Italian firms lead the pack, while UK firms lag. Those that embrace customer obsession as a business strategy are optimistic about their future and see innovation at speed, deep empathy for their customers, and creativity as keys to drive alignment. Read this report to find out how European firms stack up.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).