Data Overview Report

The State Of Data And Analytics Investment In Digital Business, 2024

May 9th, 2024
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Evan Megan , Jen Barton

Customer-obsessed digital business leaders look toward data and insights initiatives to better understand their customers and use data and analytics technologies to produce actionable insights. Digital business leaders are investing in a variety of data and analytics technologies to produce quantitative and qualitative insights about their customers’ behaviors and preferences, including emerging technologies enabled by artificial intelligence. This report explores the current state of data and analytics technology investment for digital businesses.

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