Summary
Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for the coming 12 months. We found that organizations struggle to manage hundreds of digital properties, with complex challenges like modernizing and integrating disparate technologies, dividing roles and responsibilities among many stakeholders, and finding the staff and skills they need to succeed. This report dives into Forrester's Q1 2015 Digital Experience Delivery Online Survey to help application development and delivery professionals understand the challenges organizations face in delivering digital customer experiences and their priorities for the next 12 months.
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