Trends Report

The State Of Digital Experience Delivery, 2017

April 28th, 2017
Danielle Jessee, null
Danielle Jessee
Mark Grannan, null
Mark Grannan
With contributors:
Martin Gill , Ted Schadler , Michael Facemire , Allison Cazalet , Peter Harrison


In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both technologists and line-of-business professionals view incompatible technology as the largest barrier to DX success, but marketers struggle with a lack of skills and slow time-to-market. This report helps application development and delivery (AD&D) professionals understand DX delivery priorities and how to deliver on them in 2017.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.